Dr. B. Edith Hepburn Sylvia

Dr. B. Edith Hepburn Sylvia

Department of B.Com. Bank Management & Information System Management · Head & Assistant Professor
Neuromarketing Digital Marketing Banking Laws RBI Policies AML & PMLA Risk Management Entrepreneurship Value-Based Management
EHS
Qualifications
  • Ph.D. in Commerce (Neuromarketing)
  • M.Phil. in Commerce (Digital Marketing)
  • M.Com. (Master of Commerce)
Work Experience
  • Head of the Department & Assistant Professor, Mohamed Sathak College of Arts & Science, Chennai (June 17, 2023 – Present)
Research Specialization & Interests
  • Banking Laws & Practices: Focused on valuation, evolving practices, and Indian regulatory frameworks & Reserve Bank of India (RBI) institutional policies.
  • Compliance & Security: Anti-Money Laundering (AML) standards, Prevention of Money Laundering Act (PMLA) compliance, financial sector operational security, data protection, and risk management frameworks (GDPR & KYC Protocols).
Research Metrics
HODRole
Ph.DCommerce
M.PhilCommerce
UG/PGResearch Guidance
Academic & Administrative Roles
  • Head of the Department, Department of B.Com. Bank Management & B.Com. ISM, Mohamed Sathak College of Arts & Science
  • Coordinator, Entrepreneurial Development Cell (EDC), Mohamed Sathak College of Arts & Science (2023–2024)
  • Conference Coordinator, International Conference, Mohamed Sathak College of Arts & Science (2024–2025)
  • Convenor, Lead Knowledge Programme, Mohamed Sathak College of Arts & Science (2025–2026)
Professional Responsibilities
  • Institutional Frameworks: Actively coordinates with subject in-charges for result analysis, continuous internal assessments, and university examination scheduling to enforce strict academic compliance regulations.
  • E-Cell Initiatives: Mentors students in transforming concepts into viable business endeavors, organizing commercial exhibitions (e.g., Sathak Bazaar), and conducting workshops on sustainable business models.
Contact
Phone+91 91762 87847
LanguagesEnglish, Tamil
Research Guidance & Student Projects
Project Supervisor & Research Guide: Successfully guided multiple UG research theses and empirical studies within the commerce and management domain.
“Marketing in the Creation of Market Opportunities Among Modern Entrepreneurs in Chennai”
“A Study on the Domination of Network Marketing in the Creation of Market Opportunities Among Modern Entrepreneurs”
Key Papers & Subjects Taught
Value-Based Bank Management & Risk Management
Banking Communication and Financial Institutions
Business Laws, Taxation, and Corporate Governance
Entrepreneurial Development
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