Ms. R. Krithiga Devi

Ms. R. Krithiga Devi

Department of Business Administration (BBA) · Assistant Professor
Research Methodology Marketing Management Customer Relationship Management ERP Principles of Management
RK
Profile Summary

Motivated academic professional and administrator with 3+ years of experience in Business Administration education, specializing in Research Methodology and Customer Relationship Management. Adept at delivering impactful instruction, guiding student success, and managing academic operations. Committed to creating inclusive learning environments, strengthening academic quality, and driving institutional excellence through continuous learning and effective collaboration.

Career Objective

To contribute to academic excellence through effective teaching, student mentoring, research, and academic administration while fostering a positive learning environment and supporting institutional growth and innovation.

Academic Qualifications
  • Ph.D. in Management Studies, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram (Pursuing)
  • Master of Business Administration (Information Technology), Anna University of Technology, Guindy (2017–2019)
  • Bachelor of Engineering (Computer Science) (2013–2017)
Professional Experience
  • Assistant Professor – Department of Business Administration, Mohamed Sathak College of Arts and Science, Chennai (June 2024 – Present)
  • Assistant Professor – Department of Master of Business Administration, TJ Institute of Technology, Chennai (July 2023 – May 2024)
Research Experience
  • Ph.D. Research Title: “Evolving Challenges and Issues of Telemedicine Services Among Rural Women”
  • Duration: March 2022 – Pursuing
Areas of Specialization
  • Research Methodology
  • Marketing Management
  • Customer Relationship Management
  • Enterprise Resource Planning
  • Principles of Management
Publications
Krithiga Devi R, “Optimising Telemedicine Services For Rural Women: A Decision Tree-Based Heap Optimizer Approach For Predictive Healthcare Delivery” Date of Conference: 04–06 March 2025, Date Added to IEEE Xplore: 16 April 2025, Publisher: IEEE, ISBN: 979-8-3315-4238-2, DOI: 10.1109/AUTOCOM64127.2025.10957341.
Krithiga Devi R, “Assessing The Impact of Telemedicine Services on Rural Women In Tamil Nadu” at MSW MANAGEMENT – Multidisciplinary, Scientific Work and Management Journal, ISSN: 1053-7899, Vol. 36, Issue 2026, Pages 6538–6540.
Krithiga Devi R, “Impact of Telemedicine Services Among Rural Women in Tamil Nadu” Available Online 3 June 2024, ISBN: 978-94-6463-433-4, DOI: 10.2991/978-94-6463-433-4_42.
Krithiga Devi R, Book Title: “Organizational Behavior and Managerial Effectiveness: Theory, Research, and Practice” Published on 12 May 2026, Publisher: Veritax International Press, ISBN: 978-81-69635-73-8.
Personal Skills
  • Strong problem-solving and critical thinking skills
  • Excellent organizational and time management abilities
  • Ability to work collaboratively in team-oriented environments
  • Highly motivated with a commitment to continuous learning
  • Creative and innovative approach to teaching and learning
Contact
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